Webmasters Corner
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Majestic SEO's Clique Hunter should be one of your go-to tools for link building due to its focus on sites that are (mostly) relevant and sites that are willing to link to others in your industry. Here's how to use it to find hubs and secure links. Source: Search Engine Watch
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Brands are doubling down on content and becoming publishers. With all this investment in content creation, itâs become critical to have internal processes to ensure content is optimized before it goes out the door. Enter the SEO Quality Gate. Source: Search Engine Watch
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A complete introduction to all the meta tags a webmaster may need when creating or optimising a webpage for SEO. Everything will be covered here, including: Title Tag, Meta Description, Alt-Text for images, Canonical Tag, Noindex, Nofollow, H1 – H6 tags, Robots Meta Tag and the various tags involved in Google News. But first, let’s answer the question… What are meta tags? Meta tags are HTML elements that provide information about a web page for search engines and website visitors. These elements must be placed as tags in the <head> section of a HTML document so therefore need to be coded in your CMS. Some are easier to implement than others, especial…
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There has been an increase of 20% in the YoY growth of Google search ad spending in Q3 2016, while paid search mobile phone spend has increased by 134% from the past year. This is according to Merkle’s Q3 Digital Marketing Report, which covers the latest trends in paid search, social media, display, and organic search. Here are some more useful stats on all the changes that occurred in the past year. Paid Search Google search ad spending grew 20% YoY in Q3 2016, although it’s down from the 22% growth a quarter earlier. Click volume grew 28%, while CPCs fell 6%. Google Shopping (PLA) spending grew 36% YoY on a 59% increase in clicks. Google text ad s…
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Are you starting a new online business? It’s always overwhelming! Here’s your ultimate resource list to help. Maybe you have had an idea for a profitable venture for a while, but are only now diving in? Good news! There are quite a few excellent tools and resources out there to help you along the way. From the first steps to the last, these 20 links are must-clicks for the modern small business mogul. Online launch tools 1. Bustaname http://annsmarty.com/wp-content/uploads/2016/10/bustaname.png One of the oldest tools I am still using as of today, Bustaname lets you check the domain availability on the fly. It’s great for the brand name inspiration! I believ…
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Quantify the business impact, keep a pulse on mobile, monitor social platforms, and be competitive. Incorporate these principles into your keyword research process and you'll position your SEO campaigns for sustained revenue and customer acquisition. Source: Search Engine Watch
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Google has made it clear that rel=author tag will be an important tag now and in the future for valuation of content and to understand real people and followers. SEO practitioners should make all efforts to add this tag to relevant content pages. Source: Search Engine Watch
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With the costs of pay-per-click advertising and search engine optimization efforts rising, the emphasis of a small business online marketing campaign will increasingly turn to conversion. Email is the most effective nurturing mechanism by far. Source: Search Engine Watch
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Focusing on links that have the most actual value (not taking SEO into consideration) will net you the links that the search engines want to value the most. Here's what you need to know to help you measure the quality of a link. Source: Search Engine Watch
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With the holiday shopping season roaring ahead, you'll be looking to get the most bang out of your marketing buck. From spending more efficiently to finding new advertising outlets to explore, here are 10 great ways to make your money work harder. Source: Search Engine Watch
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When you think search, no doubt you think Google. But there are other popular major search engines (e.g., Bing, Yahoo, Yandex, and Baidu) that you can turn when searching for information, images, maps, videos, products, or something local. Source: Search Engine Watch
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This specification element helps Google index and serve the localized version of your content to users who require an alternate language version. Here�s why you should be using rel="alternate" hreflang="x" markup and how to use it correctly. Source: Search Engine Watch
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As the year draws to a close and we are all thinking about family, friends, and winding down for the holidays, it's time to reflect on the past year. On behalf of the entire team at SEW , we wanted to wish all of our readers Happy Holidays. Source: Search Engine Watch
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For marketers, there's an increasing demand to quantify the value of social media. Here's a guide to mapping a social media strategy with meaningful key performance indicators that align to business objectives for tangible measurement. Source: Search Engine Watch
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Flurry reported that the final week of 2012 brought on a significant increase in overall app downloads. US consumers were found to be the biggest downloaders of apps last week. Flurry predicted app downloads to continue to grow through 2013. Source: Search Engine Watch
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People are always looking to the future marketing trends for new possibilities, opportunities, and growth potential. But don�t just be a follower! Be ahead of the trends in PPC for 2013. Here are five top trends to strongly consider implementing. Source: Search Engine Watch
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Google is going after websites that misuse structured data markup. The new penalty affects websites that violate Google's rich snippets guidelines, such as including authorship on home pages and reviews on pages where there are no reviews. Source: Search Engine Watch
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Research by Chinese freedom of speech blog GreatFire.org explained how when certain terms are searched for using Bing's international and U.S.-localized portals, some results are not delivered. Bing's Stefan Weitz blames it on a system error. Source: Search Engine Watch
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Every digital marketer is only as good as the tools they use. SEMrush is one tool you should have at the ready to help determine changes to your rankings, research a new or ongoing campaign, and analyze how your site compares with the competition. Source: Search Engine Watch
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You need to track not just mentions of your brand or specific product(s), but also noise around your industry so you can attempt to add value yourself in the right places. How? Use this process to exploit opportunities from natural conversation. Source: Search Engine Watch
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