Webmasters Corner
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Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we look at a new feature by Instagram that models itself on Facebook; moves by Google to tackle ‘non-authoritative’ sites which rank too highly; and an upcoming change which will make AMP content easier to link to. Retailers struggle with the post-Black Friday lull Just two weeks ago in our Friday search news round-up, we established that record-breaking levels of sales and spending mean Black Friday won’t be going anywhere for a while. But now, new figures from the NPD Group have cast doubt over whether retailers will make this holiday shopp…
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Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. And a happy 2017 to all of our Search Engine Watch readers! This week, we’ve got a health-conscious New Year’s update from Bing, a new AI-powered search engine which is transforming scientific research, and a look at why the fake information epidemic could be damaging to local search. A new AI powered search engine is changing how neuroscientists do research Google’s work in the realm of artificial intelligence and machine learning has succeeded in making web search more intuitive, effective and useful than it’s ever been before. But until now, the same…
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Are you struggling with link building? Freaked out by Penguins and unnatural link messages? A lot of SEO folks are and seem to be putting a ton of stock into outreach and guest posting. But is it going to work? We dig in to see where things stand. Source: Search Engine Watch
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A recent riot in San Francisco sparked what, in China, would be known as a 'human flesh search' for one of the rioters. However, the collaborative detective work led to the wrong guy due to the fact he made a poorly calculated joke on Facebook. Source: Search Engine Watch
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Google's search market share in UK is much bigger than USA. However, new data from web tracking firm Experian Hitwise found that Google's share of search queries in October 2012 dropped by one percent for a second consecutive month. Source: Search Engine Watch
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When a company redesigns their website, it's usually for non-SEO reasons. But ignoring SEO issues during a redesign would be a big mistake. Here are some common mistakes that can happen when you're redesigning your website � and how to fix them. Source: Search Engine Watch
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Building relationships isn’t about trying to influence machines – it’s about trying to influence people. Here’s how tapping into the study of human behavior can help us better understand people’s actions and build stronger ties post-Penguin/Pand Source: Search Engine Watch
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When performing SEO audits, the right tools can make it easier to collect the necessary intelligence. Here�s a walk-through of 12 helpful features of the Web Developer Plugin (for Firefox and Chrome), which provides a boatload of functionality. Source: Search Engine Watch
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So, you�ve taken the plunge and hired a new PPC manager. Maybe you�ve decided to hire a PPC agency, or maybe you�re keeping PPC in house but want someone to manage your program full time. Either way, congratulations! Here are 7 questions to expect. Source: Search Engine Watch
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A few things to keep in mind when you're developing your next digital marketing campaign about the apocalypse (or whatever buzz-worthy event comes your way). Source: Search Engine Watch
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Companies need to become aware that all their activities can result in well-ranked online messages that can have a huge effect on the perception of their brand. Source: Search Engine Watch
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If you don�t have time, staff, or budget to invest fully in search engine optimization, you�re in a bit of a tough spot. However, there are a few minimal things you can do to help your website to be found by search engines and attract traffic. Source: Search Engine Watch
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Have you ever thought about using Craigslist for SEO? Craigslist is full of people who need something. Follow this outline to creatively take advantage of some simple tactics which will help you improve your organic search rankings. Source: Search Engine Watch
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A good analytical organic search tactician should do their homework in year-over-year by month analysis and not simply in month-over month ongoing review. It is only over a long run of time (yearly) that we can assess for true success. Source: Search Engine Watch
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Nearly everyone loves top 10 lists. Whether it's the most beautiful celebrities, the world's richest people, or important features you need to know about a new product, a top 10 list is a winning format. Here's how to write a great top 10 list. Source: Search Engine Watch
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Big data app company BloomReach today attempted to make the shopping experience more personal with its announcement of SNAP â technology that adapts the search, navigation, and content of ecommerce sites to each visitor. Source: Search Engine Watch
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Evergreen content, or content that is updated regularly and won't quickly become out of date or totally incorrect within a short time period, is a smart way to attracts links. Here are 12 examples of evergreen content you can add to your website. Source: Search Engine Watch
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Promote your messages, not your website. Spread your knowledge using multiple authoritative sites. As a guru on your subject, youâre bound to get clients, speaking gigs, interviews, and articles about you. Guest blogging is a great way to the top. Source: Search Engine Watch
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The next time someone tries to tell you that SEO is dead or that SEO is completely changed, just ignore all of that chatter. SEO is going to be here for the foreseeable future because it still produces an excellent ROI and improves user experience. Source: Search Engine Watch
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For years, Matt Cutts has been the face of Google, addressing various search quality and optimization issues. Most webmasters and search marketers pay close attention when he speaks. Here are some of Cutts' most notable moments from 2000-2005. Source: Search Engine Watch
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