Webmasters Corner
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Europe's competition commissioner said he could investigate Google's YouTube if he saw any attempt by the company to abuse its dominant position in online video searching. Source: Search Engine Watch
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Brands that learn how to evolve their approach to SEO and content to fit this new world will emerge on top. Here�s how to take an SEO perspective on content and merge it with content strategy, editorial, distribution, and planning. Source: Search Engine Watch
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An Excel VLOOKUP can be your best friend. It can save you hours of work. Give this formula the information you have and it looks through a long list to return the information you need. Here's how the formula works and common mistakes to avoid. Source: Search Engine Watch
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A person claiming to be an apps developer is selling a list of over 1 million data files on Facebook users and 300,000 Twitter users, including email addresses, for $5. The developer claims to have collected the information through social apps. Source: Search Engine Watch
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I create ads on facebook . after it i joined facebook ads with paypal account.I m getting following error. Adverts Manager error Our systems have detected unusual payment activity on your account. As a security precaution, the payments functionality on your account has been disabled and all of your adverts have been stopped. For more information, please contact us. Pls tell me the reason and solution so that how to activate my facebook ads.
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Facebook is jumping into the gun rights debate by creating new clear policies regarding the gun sales on their social media platform. The aim is reportedly to stop what people say are rampant illegal gun sales. Source: Search Engine Watch
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Although Facebook now generates upwards of 80% of its revenue from mobile ads, the world’s largest social network isn’t waving the white flag on desktop ad blocking. Yesterday, it announced that it’s changing the way it delivers desktop ads in an effort to thwart ad blocking software. Andrew Bosworth, Facebook’s Ads & Business Platform VP, didn’t mince words, telling the Wall Street Journal, “Facebook is ad-supported. Ads are a part of the Facebook experience; they’re not a tack on.” In a blog post, he explained Facebook’s position in slightly more diplomatic terms: We’ve designed our ad formats, ad performance and controls to address the underlying reasons p…
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Facebook claims a site scraper was responsible for selling a list of 1 million user login emails, though many of the emails are unpublished on Facebook. Already, user identities are being reconstructed. Source: Search Engine Watch
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Facebook Custom Audiences provides a way to engage customers, leads, and website visitors across devices, based on dozens of parameters, including search history and their stage in the buying cycle. Here's how to start reaching more customers. Source: Search Engine Watch
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Facebook is making some changes to the way advertisers can target their ads to Facebook users. They are introducing multiple new targeting features, which will help advertisers drill down by location, demographic, interests, and behavior. Source: Search Engine Watch
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By some estimates, Google and Facebook are capturing upwards of 80% of every new dollar spent on digital advertising. But with the pool of dollars spent on television ads still being slightly greater than the pool of dollars spent on digital ads, it’s no surprise that both companies are trying to find ways to tap into television ad budgets. This week, Facebook’s efforts in this area will enter a new frontier, as the world’s largest social network will begin delivering video ads to consumers using over-the-top TV devices like Apple TV and Roku. As Recode, which broke the news of Facebook’s initiative, observed, the company’s effort could bring a new level of targe…
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Facebook is making some changes to how users see updates from individuals and pages in the news feed. This change will definitely hurt businesses running branded pages on Facebook that don't want to pay for Facebook advertising for visibility. Source: Search Engine Watch
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If you follow or like a Page on Facebook, and another Page tags that page on Facebook within their own post, there's a higher likelihood that you'll see that post in your feed, even though you haven't liked or followed that brand or business. Source: Search Engine Watch
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Facebook's Pages Manager app had been available on Apple's iOS for some time, allowing Page administrators to edit their pages. Now the firm has ported the software to the Android operating system - but the app is only available in selected markets. Source: Search Engine Watch
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TrackMaven studied more than 5,000 Facebook pages and about 1.6 million posts to uncover the best days and times to post status updates, as well as how to structure those updates for maximum visibility. Source: Search Engine Watch
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Pretty good read, great help to have better branding using your corporate facebook fanpage: Quote: For example, a post by a cruise line marketer (Facebook did not disclose which brands exactly were involved in the study) stating I decided to go on my first cruise because ____, performed better than one that said, Hang in there everybody. Monday will be over before we know it. Topics related to brand or about the brand were significant predictors of increased engagement, says Sean Bruich, head of measurement at Facebook. When pages post about topics related to brands, they increase engagement. The advice may seem obvious, but Bruich points out that many bra…
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One of the most efficient types of targeting in Facebook (second to retargeting, of course) is lookalike audience targeting. Lookalike targeting is basically a targeting type that allows you to use first party data (e.g. customer lists, remarketing lists, etc.) as a seed audience to find new users with very similar characteristics, behaviors, and traits. It’s applicable for all business models (B2B, B2C, EDU, etc.), but in this post, we’ll lock in on best practices for ecommerce. When using lookalike targeting, the audience you select as your seed audience is extremely important. Essentially, you want to make sure you are developing audience lists from your best…
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Google has added to the Fetch as Google tool in Webmaster Tools, allowing webmasters to render their webpage as Googlebot sees it and address any issues. You can Fetch and Render for Desktop, Mobile: Smartphone, Mobile: XHTML/WML or Mobile: cHTML. Source: Search Engine Watch
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Is your website mobile-friendly? 2016 marks the first year that mobile traffic surpassed desktop traffic, yet many businesses have still neglected to take mobile devices into account. Their websites aren’t optimized for mobile search, and simply don’t look good on phones and tablets. Not only does this cause frustrated users to leave the site, it’s a big problem for your SEO as well. As of April 21, 2015, Google unleashed “mobilegeddon” which punishes websites that aren’t mobile-friendly, and announced that mobile-friendliness is now one of their most important ranking signals. How do you know if your site is mobile friendly? The first step is to check Google’s …
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Before you dive into keyword research for your site, you should know about these common mistakes that many businesses and SEO firms make. Avoiding these mistakes can save you time, help you re-think your marketing strategy, and drive the right customers to your site. 1) Picking keywords that are irrelevant to your customers People often pick keywords with high search volumes in their field, but don’t pay enough attention to the relevancy of these keywords to their target customers. You need to choose keywords that match your customer’s concerns. For example, if you’re targeting affluent families who are searching for good schools for their kids, you shouldn’t pi…
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