Webmasters Corner
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When it comes to marketing on YouTube, advertisers don�t often pursue the video platform�s power to drive direct response leads and sales. These are some of the essential components to consider when creating a direct response funnel in YouTube. Source: Search Engine Watch
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Google has partnered with FOX to offer "American Idol" fans the chance to vote for their favorite season 13 contestants directly from its search results via phone, tablet, or desktop - just in time for the final competitions, which kick off tonight. Source: Search Engine Watch
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What is all of this content you're creating supposed to do? Content should be strategic and aimed at a specific use-case. Here are six objectives to push for to help you see value from the content you're creating. Source: Search Engine Watch
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If you want your m-commerce project to deliver the results you’re expecting, context should be front and centre of your design. Across all industries, mobile traffic is eating into PC web traffic in a big way, even in economies which have a large installed base of consumer PCs. But ecommerce sites aren’t seeing mobile web visitors, particularly those who use smartphones, converting to mobile shoppers with the same success as PC shoppers. As Andy Favell writes in ClickZ Intelligence’s new report, ‘The DNA of a Great M-Commerce Site Part 2: The 12 Pillars of Mobile Design’: “It is fair to conclude that conversions would be higher if the m-commerce experience on …
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Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies. With more than two years in China and a background in strategy, Nurcin Erdogan Loeffler shared her thoughts on future proofing a business strategy with the audience at ClickZ Live Shanghai. While the future for many of us is seen as something unpredictable and scary, the definition on Wikipedia is quite simple: “The Future” is the time after the present. But what does that actually mean? “When we look at the reality, especially in our industry, the future is now. We are already used to seeing science fiction as s…
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How can you create content marketing which works for search, right from the start? Many of us probably think of SEO as something which is done after the fact: you create your copy, then you think about how to optimise it. But at the Content Marketing Association’s Digital Breakfast last week, Kevin Gibbons from BlueGlass proposed a radically different approach. To make your content work for SEO, Gibbons’ advice is to “start with the end in mind”. You need to be thinking about promotion from the word go, he said; so that when it comes to publishing your content, you already have a distribution and promotion strategy in mind, and have crafted your content towards that…
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Back in 2013 John Gagnon continued his popular series of posts about powerful spreadsheet use with a handy how-to guide for using the add-in GeoFlow for Excel. We thought we’d revisit John’s article and update it to reflect the latest geo-data functionality on offer in Excel 2016, as we have with VLOOKUP and other easy Excel shortcuts. GeoFlow was basically Excel charting plus Bing Maps on steroids. With geographic data from reports, like clicks by geographical location in Bing Ads, it can automatically detect each city on the map and overlay your click data. It was really easy to use. The Geoflow add-on was so popular, in fact, that Microsoft have decided to in…
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What do you do if you�re in a market in which all the ads are saying more or less the same thing? Choose a niche to target. Be willing to serve a few people extremely well, rather than serving a lot of people in a mediocre fashion. Source: Search Engine Watch
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Twitter's updated mobile app for iOS and Android aims to improve search and discovery. It brings improved search features to the app and web, and shows photo and video results at the top of search results, including new tailored ranking. Source: Search Engine Watch
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Facebook released a native app for Android devices, which it claims is "twice as fast" as its previous effort. Facebook for Android 2.0, sees the social network ditching HTML5 in favour of native code - as it did with its IOS app earlier this year. Source: Search Engine Watch
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Google's DoubleClick division announced the Conversions API to help retailers quickly and automatically track off-line conversions originating from paid ad campaigns. However, privacy advocates are concerned with Google's new offline reach. Source: Search Engine Watch
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Google's Matt Cutts has issued a warning shot to low-quality guest blogs. No one would argue that spammers haven't been abusing guest blogging, but it can be done with integrity, and quality. Here's why guest blogging won't go away in 2014. Source: Search Engine Watch
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It's been a few weeks since Google's Matt Cutts publicly announced the demise of the link networks (remember Backlinks.com and Anglo Rank?). But Cutts revealed via Twitter the latest recipient of a penalty is French link network Buzzea. Source: Search Engine Watch
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Bing's Webmaster Tools provides some great data for webmasters to use and address potential SEO issues. For those unfamiliar with Bing Webmaster Tools, this guide will walk you through the various features available to all webmasters. Source: Search Engine Watch
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Two months after warning Google would begin taking action against spam guest blog sites, Matt Cutts today announced that a large one was penalized. Ann Smarty, who runs MyBlogGuest, confirmed the penalty. The domain is gone from Google's results. Source: Search Engine Watch
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Rather than worry about losing or never having Google organic search traffic, plan for it. You can't rely on a single traffic source for business. You need multiple streams of traffic as insurance against the inevitable search algorithm changes. Source: Search Engine Watch
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For the last two years there has been much discussion and debate around whether click through rate (CTR) is something Google uses to determine where to rank a site. It all began way back when Rand Fishkin did an interesting experiment which provided some evidence behind his theory that CTR is in fact something that could influence rankings. This theory makes sense; why wouldn’t Google be looking at user based signals to improve search results? Just as we do user testing on our websites to increase the number of conversions, Google will surely want to be looking at user signals to ensure they are fulfilling their goal of ‘organising the world’s information’ in…
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Back in 2013 John Gagnon wrote a very popular post detailing some of his favourite Excel tips and tricks. We thought we’d update the list of classic shortcuts with a few that reflect some new functionality in Excel 2016. New Excel tips for 2016: 1. Navigate ‘The Ribbon’ with ALT In Excel 2016 the ribbon refers to the menu of tabs (File, Home, etc.) at the top of your workbook. Simply hitting ALT will quickly highlight the related keys then used to jump to certain ribbon tabs. For instance, ALT followed by M will take you to the ‘Formulas’ tab. You can easily move between tabs by pressing ALT and using the left and right arrow keys, while CTRL + F1 toggle…
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Ten steps to help advertisers, agencies, ad platforms and publishers get on top of mobile ad fraud, with tips from the experts and guidelines to follow. With mobile rapidly approaching half of digital advertising, the fraudsters that have plagued web advertising are now targeting mobile ads – particularly the “download or app” ads, which have become a cash cow for the ad industry. In this column we ask: what do advertisers, agencies, ad exchanges, ad networks, demand-side platforms DSPs and other adtech providers need to do to stop mobile getting to the same state as web ad fraud? What is mobile ad fraud? Mobile ad fraud occurs where mobile ad impressions or cli…
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Remember the Ice Bucket Challenge? Planking? Tebowing? At one time, these memes crossed the line from obscurity to mainstream. Even though Facebook and Twitter play a huge role in amplifying a challenge or helping memes go viral, the origins of that meme can usually be traced to anonymous social networks, like Reddit and 4chan. Viral content tends to start in smaller, closed networks (that often don’t use real names or identities). Vine and Snapchat – even Facebook Groups – are other places that bring together smaller, more tightly-knit communities with shared and interests and identity that tends to help incite participation. The meme or challenge takes off …
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