Webmasters Corner
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Google�s updates are frequent and the rules of the game do shift, but the major elements of onsite SEO and backlinks have been the fuel for better rankings for years. Follow these tips to earn better rankings and build a community around your brand. Source: Search Engine Watch
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The new bulk edit facility in the AdWords interface is a long overdue move that replicates some of the best features of AdWords Editor. We look at some of the key use cases for this new tool and why it's going to be so helpful for your campaigns. Source: Search Engine Watch
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Whether you are a devoted resolution-maker or just want to know how you can be a better marketer, here are 13 changes every marketing professional should make in 2013. Source: Search Engine Watch
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Editorial links, just like editorial coverage can't be guaranteed. However, follow these suggestions and you'll maximize your chances of success. Source: Search Engine Watch
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The importance of being found by your target audience on LinkedIn is equally as important as engaging that person once they find you. Here�s how to make your profile visible and engaging so that qualified leads start flying into your LinkedIn inbox. Source: Search Engine Watch
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Google is changing the user-agent they use when crawling content for smartphones. Ensuring mobile searchers find relevant and usable pages is an absolute must do. If you're not already, time to start creating special mobile reports in 2014. Source: Search Engine Watch
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With so many DSPs available it can be challenging to determine which platform will best serve your needs. What are some common inefficiencies to look out for and questions to ask before committing? Consider these five factors when choosing a DSP. Source: Search Engine Watch
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Many sites and apps fail miserably because they don't consider the task environment or device usage models. Read this before you jump on the responsive design bandwagon to make sure you're taking the right approach for your site. Source: Search Engine Watch
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The native advertising future has arrived â and Facebook, which invented the addictive, engaging, content feed format â isn't about to miss out. As an advertiser, make sure your News Feed ads are making the biggest impact possible with these tips. Source: Search Engine Watch
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Google is continuing their fight against link networks internationally. Google's Matt Cutts recently confirmed via Twitter that Greece was the latest country targeted for link network related penalties (reportedly networks run by SEO agencies). Source: Search Engine Watch
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The Brand Playbook reveals the tools and best practices developed by a generation of YouTube content creators in order to help brands as they develop content strategies that will resonate with 21st-century consumers and to build engaged audiences. Source: Search Engine Watch
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Have you ever been curious about how Google decides which algorithm is better than another, when they're pushing out one of the many tweaks they do weekly? Google's Matt Cutts spills the beans on how the search team actually does it. Source: Search Engine Watch
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Search traffic is of course vital for online retailers, but a new survey finds that more people use Amazon as the first port of call when looking for products. The second annual State of Amazon study by BloomReach found that 55% of consumers start their online product searches on Amazon, compared to 28% who opt for a search engine. The survey of 2,000 US consumers found that Amazon’s share of the action was up 11% year on year, and the figures down for search engines and other retailers. The retailer’s reputation for price-competitiveness, (as well as the fact that it sells just about everything) means it’s the go-to destination for comparison shopping. 9…
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Every government agency should understand, monitor, and seek to shape its digital presence around SEO fundamentals to ensure their services, activities, and positions are issues are front and center in the everyday lives of the public via search. Source: Search Engine Watch
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Rankings change significantly based on the locations where searches originate. SES Chicago 2012 attendees will learn how to effectively target their audience using this data and show companies whether they are getting the most from their SEO agency. Source: Search Engine Watch
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The holiday season is nearing and retailers are gearing up to attract an influx of shoppers. Here are four ways e-commerce companies can reach a wide scope of holiday consumers in different cultures and increase revenues and build brand loyalty. Source: Search Engine Watch
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A hacker is selling what is claimed to be a zero-day exploit that will let criminals hijack control of Yahoo Mail users' accounts. The hacker, known as TheHell, posted a video marketing a $700 exploit kit on the secretive Darkode cybercrime market. Source: Search Engine Watch
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Some tools help you measure on-site engagement, some help you create a marketing plan and budget, and others allow you to do certain tasks more efficiently. There are plenty of tools available to make the labor-intensive job of online marketing more mana Source: Search Engine Watch
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SEW Contributor, Lisa Buyer, shares the life experience that led to her career in PR and offers tips for people and brands struggling to communicate in a way that is authentic, empathetic and appropriately sensitive in times of tragedy. Source: Search Engine Watch
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Facebook�s IPO, the London Olympics, the U.S. presidential elections and the iPhone 5 were hot topics this year. We take a trip back in time to compare data and decipher how and why search habits and trends may have changed or stayed the same. Source: Search Engine Watch
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