Webmasters Corner
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Whether you're writing something technical or scientific, or you're writing for the general public, Google's Matt Cutts suggests the key to success is a focus on clarity above all else â making sure both experts and regular folks can understand. Source: Search Engine Watch
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SEO fixes tend to get pushed further down the development queue as their benefit is harder to put a number on. While you can usually put a definitive number on CRO or UX fixes, SEOs tend to fall into the trap of parroting back Google guidelines, or best practice recommendations, which quite frankly do not stand up to the scrutiny of hard and fast projections. What if I told you I could give you a process which can put a definitive number on the returns you would get from SEO fixes? At Zazzle Media, we lead all our recommendations with data. We ground this with keywords, but then pull all the information we can about our competitors to make informed decisions. We then u…
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Facebook may have 1 billion users and counting, but for a growing number of people niche social networks appear to be offering a more specialized and personalized experience that social networks with a wider net simply can't match. Source: Search Engine Watch
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Using Google�s new �Google Experiments� for A/B testing confirmed a hypothesis that a landing page with a preview image will have a higher conversion rate than a landing page without the preview image. Here�s how you can conduct your own test. Source: Search Engine Watch
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Twitter has posted a set of guidelines designed to help users understand how it handles copyright takedown requests. The company said that the page will provide clear insight into the company's handling of the Digital Millennium Copyright Act (DMCA). Source: Search Engine Watch
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As the knowledge-representation graph continues to grow, linking more entities and establishing their relationships to each other, more connections will be available. And since the algorithms can learn, those connections will be more easily mapped. Source: Search Engine Watch
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Bloggers require a very specific type of outreach. As gatekeepers, your pitch and/or deliverable must cater to their interests. These tips will help you understand what motivates bloggers and persuade them so your pitch makes the cut. Source: Search Engine Watch
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Article submissions and reciprocal linking. Ignoring social signals and too much focus on ranking. Optimizing only for Google and creating content that�s thin. These are a few of my least favorite SEO things. You can do better. Here�s how. Source: Search Engine Watch
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As local marketing becomes more important, it’s time to focus on local search strategy in order to beat your competition. David Whatley, Founder & Managing Director of MiShop.local delivered an interesting presentation at BrightonSEO on the difference between global and local marketing and how a physical presence can help local search. Defining local search Local search is simply when people search for “product” or “service” + “location.” It should include the following elements: Consistent NAP (name, address, phone number) Consistent Categories Rich content (business description, photos, logo, videos, keywords) Customer reviews Links to location…
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19 ways to tell… Top 5 signs that… What Bridget Jones can teach us about… It will come as no surprise that these cliché, clickbait headlines are the focus of a lot of digital marketers’ frustrations. While people aspire for the next piece of viral content, expecting to become internet sensations overnight, it needs to be understood that things like this don’t happen by accident. Of course, there is some degree of luck involved in just how popular a piece of content is, but the process of creating the idea and building out the strategy behind it is the core to success. Everybody needs content. As digital strategists, SEOs and consultants, and as consumers, we …
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Merry Morud from aimClear and TPG�s Justin Freid share a sneak peek into their upcoming SES Chicago session, Leveraging Twitter & Facebook Ads. Listen in as they debunk social advertising myths and talk search vs social ads. Source: Search Engine Watch
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Google is nearly ready to release Google Maps for iOS. Google has distributed a test version of its new Google Maps for iOS app, and is "putting the finishing touches" on it before submitting it to iTunes App Store, according to a news report. Source: Search Engine Watch
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If you're still suffering from Google's Penguin update, it's important to realize that link removal isn't enough. It's time to focus on referral traffic, build up a following, and design SEO campaigns that are smart enough to weather any storm. Source: Search Engine Watch
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How concepts and connections, relevance and relationships, authority and authenticity, and promotion and prominence (pardon the unfortunate acronym) provide guidelines for a content strategy that will improve website rank-ability and engagement. Source: Search Engine Watch
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Facebook has spruced up its Newsfeed redesign and started rolling it out, a year after it announced the makeover. Facebook announced its News Feed redesign exactly 12 months ago today, and is rolling out the updated look to a fraction of its users. Source: Search Engine Watch
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Providing ads with more detail improves the overall user experience. Sitelinks help users get to exactly where they need to go, and are a great way to boost your average CTR. Here are some keys to success when implementing descriptive site links. Source: Search Engine Watch
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Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have news from the depths of the irony-well, a few Google product updates and the social network everyone forgot about adds some pretty good ecommerce functions. Adblock Plus launches its own ad service Oh the irony of ironies. Well maybe it’s not ironic, maybe it’s just hilariously predictable. Adblock Plus is getting into the ad business with launch of its own RTB platform. Yes apparently there are ads that should be allowed, you know, the ‘good kind’ – and they’re the ones provided by Adblock Plus itself As Al Roberts report…
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Perception is everything. In the business world, people are naturally attracted to the biggest names, whether you call them influencers, experts, or [insert industry here] rock stars. But what if you aren’t a big name yet? What if you’re just starting out and looking to make a name for yourself? How can you get on the radar of people you want to do business with in the future? Social media advertising makes it super easy to appear superbad. You can bias the way people think about you and make yourself (or your company) appear bigger than you are. Here are six crazy ideas that will help you look like a really big deal using social media ads. 1. Target ads a…
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Google spent more on U.S. lobbying efforts than any other technology firm in America, according to statistics from the Center for Responsive Politics (CRP). Google reportedly outpaced Microsoft's lobbying spending by more than $7 million. Source: Search Engine Watch
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Hi, Google. As we head into a new year, please try to remember that we're people, too and sometimes we need real help understanding what you expect of us � not just a cryptic message of �be better� and a spanking if we don't do it your way. Source: Search Engine Watch
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