Webmasters Corner
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Google has unveiled a new version of its Android operating system called Android Wear, designed specifically for use in wearable devices, as the firm seeks to provide developers with tools to build apps for new hardware form factors. Source: Search Engine Watch
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Privacy-focused DuckDuckGo received a huge boost yesterday from Apple when it was announced at the Worldwide Developers Conference (WWDC) that the startup search engine will be included in Safari in the new OS X Yosemite, coming this fall. Source: Search Engine Watch
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A lot of dissatisfied people looked up the words "returns policy" in association with Apple on Christmas Day. Apple's returns policy was the most popular search among all companies on the holiday, according to market research firm Experian. Source: Search Engine Watch
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It’s been said that there are no stupid questions. But are there stupid question headlines? People ask search engines questions all the time. People are seeking answers to all kinds of questions. They want to know the who, what, where, when, why, and how on a variety of topics. These types of pages also tend to rank well, get shared, and attract links. For example: Google kills Right Hand Side Ads: what does this mean for marketers and users? Search Engine Watch (3K shares, 226 links) Microsoft Wants Autistic Coders. Can It Find Them And Keep Them? – Fast Company (47K shares, 93 links) Trump’s history of corruption is mind-boggling. So why is Clinton supposedl…
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President Obama�s SEM team outflanked Mitt Romney and the Republicans in the search sphere, with a more focused effort across a broader list of keywords and substantially more budget devoted to the channel during last month�s presidential election. Source: Search Engine Watch
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Almost everyone who is on the web today has the ability to help push, spread, and migrate URLs to the far corners of the web. The key to finding link gold today: learn what's important, know what doesn't work, and develop and master your skills. Source: Search Engine Watch
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In a new video, Google's Matt Cutts has given us a rare heads up into an algorithmic change that is coming to the search results. Google is going to try to better determine more between a site simply being popular and the site being an authority. Source: Search Engine Watch
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New Kenshoo data highlights digital marketing activity within the insurance sector, including ad spend and social media activities. Auto, life, and health insurance categories were the most competitive subsectors within the industry. Source: Search Engine Watch
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If you're a small business owner, you don't have time to waste trying to wade through Google's constantly shifting guidance on SEO tactics. Statistics and analytics will clearly suggest starting with PPC advertising, because it works. Source: Search Engine Watch
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YouTube can drive massive amount of traffic, help build your brand and work wonders for your SEO. If you�re seeking decent traffic and brand exposure on YouTube, then these tips � along with dedication and some patience � will help you succeed. Source: Search Engine Watch
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Cheap, easy, automated link spamming is no longer an option for those in it for the long haul. Editorial link building is alive and well and more powerful than ever before. Links still matter a lot and they will continue to matter for many years. Source: Search Engine Watch
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If you don�t have time, staff, or budget to invest fully in search engine optimization, you�re in a bit of a tough spot. However, there are a few minimal things you can do to help your website to be found by search engines and attract traffic. Source: Search Engine Watch
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People are always looking to the future marketing trends for new possibilities, opportunities, and growth potential. But don�t just be a follower! Be ahead of the trends in PPC for 2013. Here are five top trends to strongly consider implementing. Source: Search Engine Watch
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By examining terms that rank close to the first page of search results (for terms with decent search volume) that aren�t showing up in analytics or in your predetermined keyword list, you�ll discover an SEO opportunity waiting to be harvested. Source: Search Engine Watch
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Bing have added two new categories to their 'snapshot' search results - namely, people and landmarks. Fictional characters have more prominence in Bing searches. The equivalent searches do not surface Knowledge Graph "cards" on Google. Source: Search Engine Watch
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Enterprise SEO captures and builds upon opportunities not just across your site, search and social campaigns but also the interplay of data across these functions. Learn how to use this data and execute and align action throughout your organization. Source: Search Engine Watch
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Learn cutting edge tips, tools, and actionable strategies on how to build your brand, increase relevant and fruitful engagement with customers and potential customers, improve your bottom line, and get better disciplined socially at SES Chicago. Source: Search Engine Watch
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Information from Bing's perspective about moving to a new domain: Quote: It makes you want to crawl under a rock. The day your boss comes to you and says �We�re looking at a new domain name. Can you help us move to it?� Worse are the days like that which pass you by because no one ever came to you, and it�s only in the panic of dwindling search traffic that people darken your door to ask the resident SEOgre what happened. Bing - Moving domains: avoiding the pitfalls (hint: there's info on how they treat 301 permanent redirects)
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Bing has introduced several new Twitter-focused search features, including the ability to search by hashtag and by a user's Twitter handle and the inclusion of tweeted content in the search results. Source: Search Engine Watch
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Bing Ads has announced that their Bid Landscape tool can now be used at both the keyword and ad group level by all U.S. advertisers. The bid landscape tool, which was originally released in March, is similar to Google AdWords' Bid Simulator Tool. Source: Search Engine Watch
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